SECOND TIME AROUND
Son Keep the memory of his dad---and his own fervor for collecting---alive at
new Safran's
By Marc Rapport
Special to The State
Published in THE STATE Newspaper Saturday, November 16, 2002
To Mike Safran, it's all about appreciation. Appreciation for history, for
art, for sports stars and old movie posters, for historic newspapers, old
furniture, old friends and his own family legacy.
Mike Safran is the Safran behind the Safran's Antiques, Interiors and
Collectibles store that popped up in September like a memory on Whaley Street
just off Assembly Street.
He also is the son of Milton Safran, who owned and operated a thriving
antiques business, also called Safran's, a Gervais Street landmark through the
1950s and 1960s until his death in 1974.
Mike Safran said he started hearing from old-timers and old friends the
moment he painted his name on the building.
"I've already had one person stop in and say, 'Hey, who are you using
that name?' I laughed and said I came by it honestly," Safran, 43, said while
giving a tour of the eclectic collection he displays in the 10,000 square foot
former steel-fabrication shop.
"My grandfather was a furniture dealer who somehow ended up in the South
in the 1930s. Then my dad grew up in the business," Safran said.
After World War II, Milton Safran began to buy antiques in Europe instead
of going through middlemen in the Northeast.
"That's how he really got his business started," Safran said.
And that's also how it ended. In 1974, Milton Safran died in a commercial
airline crash near Paris. He left behind a wife, June, four children at home
and a business that occupied several buildings at the heart of the Vista.
News of the reopening of a Safran's store evoked memories for some
longtime Columbians, including Jerry Breger, a retired USC economics professor and a
friend of the late Milton Safran.
"When I got the card in the mail announcing Mike's store was open, my
thoughts were, 'Now, there's someone who was raised in the lore of antiques,'"
Breger said.
"But his father not only bought estates and sold antiques, he made custom
furniture that was beautiful and extremely valuable."
Milton Safran's businesses included an auction house - antique chairs and
tables would be stacked to the ceilings in those old buildings, Mike Safran
recalled-and a furniture-restoring and reproduction operation that employed as
many as 15 craftsmen.
Fine antiques and high-end furniture reproductions were a specialty for
Milton Safran, but his store was a place for everyone, one old customer and
friend recalled.
"He dealt the same with every class of people, from the very rich to
would-be collectors to regular folks like me," said Ross Beard of Camden. And
these who could afford even less, Beard said: "Milton would always give them a
break. I'm sure Mike will be a chip off the old block."
Sigmund Friedman, a veteran downtown Columbia businessman, is among those
who were happy to see the Safran name reappear.
"It's not well known anymore, but at the time he died, Milton was
recognized as one of the top experts on antiques between New York and New Orleans.
His knowledge was unbelievable," said the owner of bonded Loan Office on
Assembly Street.
"And here you have Mike, who is so knowledgeable himself, and you just
have to think how Mike had to pretty much learn it on his own, since he was so
young when his dad died. His dad could have taught him so much."
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